Financial institute looks to sway 1million+ customers on energy use

Provident Financial, keen to actively engage its 1.5million+ customers on climate change and energy related issues, sought advice on some options that might be available to them. It was clear that there were many communications channels used by the business and successful awareness raising campaigns to draw upon.  These existing mechanisms, combined with our expertise, experience and reserach technicqes, enabled a Top 10 list of practical ideas to evolve.