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Why is sustainability crucial to your business?

[This was first posted on the Innospace blog]

What is sustainability? There are plenty of definitions to suite every occasion but basically it is the capacity to endure, to keep going. Looking at the big picture it is about a building a world where humans and other life can flourish. Great stuff, nothing to argue with there, but what does it mean for you? Hopefully in this and a couple of future posts we can help you find out.